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  • MEET DEEDEE

    "Luxury is often misunderstood. Something is not automatically luxury just because it is expensive.
    What's the difference between a luxury hotel and an expensive hotel? You pay a premium for both but the luxury
    hotel backs that up with impeccable service and outstanding features. The expensive hotel's niche is just that it's expensive; said
    another way, overpriced. Whoever thinks value is not at the heart of luxury doesn't know anything about luxury.
    Price is not the entry barrier to luxury - quality is. Quality is what justifies the price and therein lays the true value of a luxury good. "

    DeeDee Cunningham



    DeeDee Cunningham, FCGmA, FGA, DGA is an internationally renowned diamond expert and distinguished gemmologist. Her decades of experience in elite diamonds, coloured gemstones and fine jewellery, combined with her relentless attention to detail and an unwavering passion for delighting people with stunning jewellery has transformed what started as a service to friends into a Private Jeweller business with international clientele.

    DeeDee is the author of the celebrated The Diamond Compendium, the single most important diamond book in the world today as well as the revised edition of Practical Gemmology, the classic on which modern gemmology courses were founded. She is a highly-sought after instructor and speaker. Former Chairman of the Canadian Gemmological Association, her professional diamond and gemmology diplomas from Great Britain and Canada were awarded with distinction and upon graduation she was presented the rare W. Donald Goodger Prize given only in years where a candidate demonstrates the highest level of excellence in the theory and science of gemmology.



    AN IMPECCABLE REPUTATION WITH UNPARALLELED SERVICE


    DeeDee is shamelessly unapologetic in declaring that you simply will not find better, more open, transparent and no-nonsense expertise and service. Whether you're seeking a rare loose gemstone or a spectacular fine jewellery design, your selection is a uniquely personal one and DeeDee believes you should be able to make this selection in the most personal way without sacrificing confidence, peace of mind or expertise.

    Operating as a Private Jeweller allows her to give her own select clients what they need when they need it, unencumbered by location, store hours and impersonal corporate policy.

    DeeDee is a skilled designer possessing an ethereal eye for chic, refined proportions and the nuances of colour complementation. Her guidance is intensely desired by those seeking fine jewels tailored to suit them to perfection.




    Due to security issues DeeDee must decline from exhibiting facial images on the internet.



    "Jewellery increases your personal power and elevates your look only when it does
    one of two things in combination with your personal style: creates harmony or creates tension.
    There is nothing worthwhile in the middle...Period."

    DeeDee Cunningham


    Her elite clientele include doctors, lawyers, athletes, executives, members of the entertainment industry, busy professionals and fine jewel lovers who rely on her dedication to make them feel outrageously confident about all their gem and jewellery decisions.


    DeeDee invites you to experience the difference that is true Private Jewellery service. Request your complimentary consultation today.