THE SECRET SERVICE

Some years ago a client called on a Sunday afternoon. "DeeDee, it's Andrew. I forgot my anniversary and my wife planned this party." I said "Don't worry. When party time comes I will make sure you have something great." Strangely, my reassurance was met with a slow agonized exhale. "DeeDee, I'm at the party now." That was a new one.

So, I bolted to the phone booth to change...okay, I didn't do that. Everyone knows I'm more Batman than Superman but I made certain that two hours later, in front of their friends and loved ones, Andrew presented his wife with earrings I knew she had always wanted.

As our client, there is no occasion you can forget, no dog-house or time-bind you can be in, or no request so far afield that we won't give it our all to come through for you. And our all is highly effective: that's true Private Jeweller service.

Best of all, no one will ever know if you invested days, weeks or months working with us on the perfect gift or if we had to rescue you at the last minute when you were like an elephant hanging over a cliff with your tail tied to a daisy. I believe in jeweller-client privilege. And yes, I know that's not an actual thing, but it should be. So, we make it so. You can count on our absolute discretion in every manner at all times.

We're here to make you happy and in turn you can thrill whoever you choose...and take that bow yourself.

P.S. Of course, "Andrew" is a pseudonym and he is the one who insisted I tell the story because it truly is the spirit of who we are.